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The Zero2Cento Studio website was designed to represent a high-end international design firm known for its refined architectural, interior, and landscape projects across Italy and the UAE. My goal was to create a digital presence that matched their premium aesthetic while offering a seamless and elegant browsing experience. The design emphasizes minimalism, clarity, and visual storytelling. Large imagery, subtle motion, and a clean typographic structure help spotlight the studio’s creative excellence without distracting from the work. The result is a sleek, responsive website that communicates both luxury and professionalism at every scroll.
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The challenge
One of the key challenges was presenting Zero2Cento’s multidisciplinary portfolio in a way that felt unified and accessible. Each project had its own visual identity and tone, so creating a structure that could showcase this range while maintaining a consistent brand feel required careful design planning. At the same time, the site needed to reflect elegance without becoming sterile or distant — striking the right emotional tone was critical. Performance was also a factor; the site heavily relies on high-quality visuals, and balancing image richness with fast load times demanded technical precision throughout the build.
The approach
I focused on creating a modular layout system that allowed for variety in presentation while preserving harmony across the site. Every design choice — from color palette to transitions — was intentionally subdued to let the studio’s work take center stage. To keep the site performant, I optimized images and used lazy loading to reduce initial load weight. The mobile experience was given equal priority, with careful attention to layout adjustments and interaction flow. By combining thoughtful UX design with restrained visual aesthetics, the final product captures both the prestige and versatility of Zero2Cento’s work.
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